FOUR
DIMENSIONAL
Richard Dorrell
Product Design
Product Design
With two decades of experience across a wide range of industries, I help organisations design and deliver digital products that perform, balancing user insights with commercial impact. I’ve led design teams for global brands, driving measurable improvements in conversion, efficiency, and customer satisfaction. My approach blends hands-on product design with strategic leadership, scaling design systems, improving delivery processes, and aligning teams around ashared product vision.
I am also an active adopter of AI, using tools like Claude Code to accelerate design workflows, building custom AI-powered tooling and utilising MCP integrations to solve real produce and operational challenges.
I am also an active adopter of AI, using tools like Claude Code to accelerate design workflows, building custom AI-powered tooling and utilising MCP integrations to solve real produce and operational challenges.
I currently lead the design team responsible for the worldwide checkout and payments experience at Ticketmaster, providing design direction and mentorship as well as design and testing strategy.
#UserResearch #UsabilityTesting #Prototyping #ProductDesign #Workshops #Management #Mentoring #Leadership
Coming soon
Trusted by some great brands across a range of sectors
I acted in a Lead Design capacity working with Avios on their exciting ‘Reward Platform’ greenfield project, working from the ground up with the aim to replace a range of old systems.
#UserResearch #UsabilityTesting #Prototyping #ProductDesign
I helped to deliver a range of new features to the River Island iOS and Android apps, from a new homepage and all the way through to a brand new checkout experience.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #ProductDesign #Workshops
I worked with Barclaycard on a feature allowing existing customers to add different types of offers to their accounts.
#UserResearch #UsabilityTesting #Prototyping #UXDesign #Workshops
I supported Novartis and their globally distributed teams in a Lead Design role, working with them across a number of complex projects - running user interviews to better understand problems and needs, and workshops to help reach solutions to complex problems
#UserResearch #Interviews #Workshops #DesignLedThinking
I helped Debenhams on a number of projects including their Black Friday campaign, homepage and an all new in-store services section for their website.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #UXDesign
I worked with BP as a part of their 'Digital Pod' experiment, introducing Design Led Thinking to the company as well as designing a colleague facing app and running workshops.
#UserResearch #Interviews #Workshops #DesignLedThinking
I worked with Argos throughout their digital transformation as a part of their design function, working across a range of their digital touchpoints from web and app, through to in-store kiosks.
Key projects led to a 4.9% increase in conversion, with a 5.3% increase to revenue per visitor (RPV) amounting to a revenue uplift of £42 million.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #ProductDesign #Workshops #Management #Leadership
