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DIMENSIONAL
Richard Dorrell
Product Design Consultant
Product Design Consultant
Creative and results-oriented design lead with two decades experience directing product design projects for national and international companies. Demonstrated success in driving large-scale projects from concept to delivery, significantly enhancing user experiences and promoting business growth. Skilled in leading cross-functional design teams, mentoring talent, and implementing design strategies to achieve organisational objectives.
Trusted by some great brands across a range of sectors
I acted in a Lead Design capacity working with Avios on their exciting ‘Reward Platform’ greenfield project, working from the ground up with the aim to replace a range of old systems.
#UserResearch #UsabilityTesting #Prototyping #ProductDesign
I helped to deliver a range of new features to the River Island iOS and Android apps, from a new homepage and all the way through to a brand new checkout experience.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #ProductDesign #Workshops
I worked with Barclaycard on a feature allowing existing customers to add different types of offers to their accounts.
#UserResearch #UsabilityTesting #Prototyping #UXDesign #Workshops
I supported Novartis and their globally distributed teams in a Lead Design role, working with them across a number of complex projects - running user interviews to better understand problems and needs, and workshops to help reach solutions to complex problems
#UserResearch #Interviews #Workshops #DesignLedThinking
I helped Debenhams on a number of projects including their Black Friday campaign, homepage and an all new in-store services section for their website.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #UXDesign
I worked with BP as a part of their 'Digital Pod' experiment, introducing Design Led Thinking to the company as well as designing a colleague facing app and running workshops.
#UserResearch #Interviews #Workshops #DesignLedThinking
I worked with Argos throughout their digital transformation as a part of their design function, working across a range of their digital touchpoints from web and app, through to in-store kiosks.
Key projects led to a 4.9% increase in conversion, with a 5.3% increase to revenue per visitor (RPV) amounting to a revenue uplift of £42 million.
#UserResearch #UsabilityTesting #GuerillaTesting #Prototyping #ProductDesign #Workshops #Management #Leadership
